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Study of recall of TV commercials. Refer to the Journal of Applied Psychology (June 2002) completely randomized design study to compare the mean commercial recall scores of viewers of three TV programs, presented in Exercise 9.28 (p. 544). Recall that one program had a violent content code (V) rating, one had a sex content code […]

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Do the media influence your attitude toward tanning? Refer to the Basic and Applied Social Psychology (May 2010) study of whether product advertisements influence consumers’ attitudes toward tanning, Exercise 9.29 (p. 545). Recall that college students were randomly assigned to one of three conditions—view product advertisements featuring models with a tan, view product advertisements featuring […]

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Effectiveness of sales closing techniques. Refer to the B2B Marketing Insider (Oct. 7, 2010) comparison of six sales closing techniques, Exercise 9.31 (p. 545). Assume the “level of trust” means for prospects of salespeople using each of the six closing techniques are listed in the table. A multiple comparisons of means analysis was conducted 1at […]

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Is honey a cough remedy? Refer to the Archives of Pediatrics and Adolescent Medicine (December 2007) study of treatments for children’s cough symptoms, Exercise 9.32 (p. 546). Do you agree with the statement (extracted from the article), “Honey may be a preferable treatment for the cough and sleep difficulty associated with childhood upper respiratory tract […]

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