Choose one:
Domestic company – Genesis Energy, L.P.
or
International company – Minebea Co., Ltd.
Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:
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Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
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Describe how the division addresses customer needs and achieves competitive advantage.
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Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
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Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
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Summarize how the vision, mission, and values guide the division’s strategic direction.
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Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Format your paper consistent with APA guidelines.
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