Strategic MarketingStrategic Marketing
Q. Understanding and building a marketing budget is a fundamental part of the process, as well as tracking key performance metrics / indicators. Below are resources on creating a marketing budget, KPIs to track, as well as some marketing dashboard examples.
Based on some of the articles below – how would you organize your marketing budget? How will you measure success and plan to optimize programs? What KPIs would you consider tracking on a regular basis? Are there any dashboard examples you would plan on using or do you have an outline of what your dashboard would look like? Please write a reflective 2 page paper with your answers, also feel free to include any dashboard examples or visuals along with your written assignment.
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