Strategic Marketing

Q.  Understanding and building a marketing budget is a fundamental part of the process, as well as tracking key performance metrics / indicators. Below are resources on creating a marketing budget, KPIs to track, as well as some marketing dashboard examples.

Based on some of the articles below – how would you organize your marketing budget? How will you measure success and plan to optimize programs? What KPIs would you consider tracking on a regular basis? Are there any dashboard examples you would plan on using or do you have an outline of what your dashboard would look like? Please write a reflective 2 page paper with your answers, also feel free to include any dashboard examples or visuals along with your written assignment.

Article Links :

– https://blog.thewholebraingroup.com/marketing-budget-gets-results

– https://databox.com/create-a-marketing-budget

– https://www.impactbnd.com/the-10-marketing-kpis-you-should-be-tracking

– https://webris.org/marketing-kpis/

– https://coschedule.com/marketing-strategy/marketing-metrics-kpis/

– https://improvado.io/blog/12-best-marketing-dashboard-examples-and-templates

– https://www.tapclicks.com/resources/blog/6-steps-marketing-dashboard/