solution

Establishing __________ gives the promotional planner a basis for determining what communication tasks need to be accomplished and for specifying particular objectives.

Multiple Choice

• Information processing model

• A Hierarchy of effects model

• A target audience

• Benchmark measures

7. Recent research supports that consumers ages 18-24 tell this number of friends __________ when they have a positive experience with a brand.

Multiple Choice

• three

• four

• two

• 10

8. Marketing objectives need to be set before advertising and promotional objectives are set in order for the firm to effectively: __________.

Multiple Choice

• plan advertising

• develop an IMC plan

• make decisions

• communicate

10. What is known as the ‘universal’ communication objective for advertising programs?

Multiple Choice

• Trial

• Brand awareness

• Brand recall

• Repeat purchase

Just those 4 questions, thank you so much in advance. I’ll be sure to hit the thumbs up!