solution

13. A shampoo company that wanted to determine its target market’s present brand awareness level would need to use: __________.

Multiple Choice

• observational research

• benchmark measures

• a break-even analysis

• test marketing

14. he advertising objective for Campbell’s soups is to increase awareness from 32% to 65% for the product among women aged 18-34. What element of a good objective is missing?

Multiple Choice

• Measurable task

• Time frame

• Target audience

• Degree of change

15. Communication that shows consumers how to enjoy a product for other uses is known as a(n) __________ objective.

Multiple Choice

• repeat purchase

• repeat consumption

• brand trial

• brand switchers

17. __________ purchase the focal brand but also buy other brands within a given relevant time period for the product category.

Multiple Choice

• Favourable brand switchers

• Other brand switchers

• New category users

• Other brand loyals

Just those 4 questions, thank you so much in advance. I’ll be sure to hit the thumbs up!