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 A bank wants to purchase a new PC-based computer system. Who do you think would play each of the roles in the buying center? What would the president’s role be? What about that of the office manager, the average teller, the manager of customer service, or any other manager? What characteristics or personal interestsmight influencers have? How might the size of the bank influence the purchase? That is, compare and contrast the different purchase decisions for a bank that wanted to purchase 25 PCs and had one location and $50 million in assets versus 125 locations and $2 billion in assets?

 
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