A bank wants to purchase a new PC-based computer system. Who do you think would play each of the roles in the buying center? What would the president’s role be? What about that of the office manager, the average teller, the manager of customer service, or any other manager? What characteristics or personal interestsmight influencers have? How might the size of the bank influence the purchase? That is, compare and contrast the different purchase decisions for a bank that wanted to purchase 25 PCs and had one location and $50 million in assets versus 125 locations and $2 billion in assets?

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"
Looking for a Similar Assignment? Our Experts can help. Use the coupon code SAVE30 to get your first order at 30% off!

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp