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Pursuing a strategy of social responsibility and corporate citizenship has the effect of boosting the company’s EPS. ROE, and stock price whenever the company’s spending for socially responsible activities is the highest in the industry o helps increase a company’s image rating, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. helps increase a company’s global sales volume and global market share of branded footwear whenever the company’s annual spending for socially responsible activities is above $10 million. o enhances the power and effectiveness of a company’s advertising expenditures whenever the company’s spending for socially responsible activities is above the industry average. boosts a company’s sales of branded footwear when a company wins one or more Gold Star Awards for Corporate Citizenship given by the World Council to Promote Exemplary Corporate Citizenship.

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