Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm’s length and using television advertising. Pete knows that today few successful firms still practice this type of true instead turning to selective relationship management. and are a marketing segmenting club marketing ????? C customer satisfaction d frequency marketing mass marketing e Question 4 (1 point) According to the authors of your text, the concept is a “sense and respond” philosophy rather than a “make and sell” philosophy. b ????? product marketing production societal marketing C d e retailing Time left for this Question 5 (1 pain Market offerings are limited to physical products, assessment

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