Research Paper
REQUIREMENTS
external environment
A. Natural environment
-growing water scarcity
-energy availability a growing problem
B. Societal environment
-economic
-technological
-political legal
-sociocultural
C. task environment
-north America market mature and extremely competitive- vigilant consumer demand high quality with low price in safe, environmentally sound products
-industry going global as north America and European firms expand internationally
-rivalry high
-buyers power low
-distributors power high
-threat of substitutes
– entry barriers high
D. situational analysis( SWOT)
1. Strengths
-quality maytag culture
-Maytag well-known and respected brand
-Hoover’s international orientation
-core competencies in process R&D and manufacturing
2. Weakness
-lack of financial resources of competitors
-poor global positioning, however weak on Europe continent
-dependent on small dealers
-marketing needs improvement
3. Opportunity
-economic integration of European community
-demographics favor quality
-trend to superstores
4. Threats
-trend to superstore
-aggressive rivals
– Japanese appliance companies
E. review of current mission and objectives
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