Methods For Marketing, Recruiting, Leading And HR Management
Competency
Select proper methods for marketing, recruiting, leading and human resource management within an international business.
Instructions
Read the above case study and prepare the necessary documents as explained below.
Use the following website as a starting point for research on this project:
In addition, you may likely need to do some additional research to help complete this project.
expand into: Brazil.
Rocky Mountain Chocolate Factory International (RMCF) has hired your consulting firm to outline The Marketing Mix by product mix and product categories for the introduction of RMCF products into a new country/region of your choice. In addition, in preparation for entering the new market set forth a recruiting campaign in order to get personnel in place. Coupled with the recruiting campaign will be determining the scope of Human Resource Management in leading, training and development, and compensation. Read the above case study and any additional research needed to create your analysis. In your analysis, be sure to include the following:
- Introduction to your findings.
- Identify The Marketing Mix by product mix, dark chocolate, milk chocolate, creams, caramels, nougats, nuts and product categories, chocolates, fudge, and novelties for entry into the country/region.
- Develop policies and procedures for recruiting managers for foreign assignment.
- Examine ways to provide diversity training as a leadership development opportunity, a training and development program, a program on how to appraise performances, and provide compensation and benefits information to all employees of RMCF and their franchisees.
- Based on your findings, prepare a report to the Vice President of Marketing and the Vice President of Human Resources of RMCF.
- Conclusion of your findings.
goes along with:
Competency
Analyze the role of culture and its impact on international business for a particular country or region.
Instructions
Review the case study above and prepare the necessary document as explained below.
Use the following website as a starting point for research on this project:
In addition, you may likely need to do some additional research to help complete this project.
Please choose from one of the following countries to expand into: Japan, Brazil, India, Liberia, Ukraine, or Thailand.
Rocky Mountain Chocolate Factory (RMCF) has hired you as a consultant to help them with a planned expansion into a new market. Your role is to help facilitate this expansion into a new country/region, and to point out options and possible hurdles the company will face that they aren’t aware of. Write a cultural assessment report to the Director of Human Resources and outline the overall business environment for the expansion, including the following:
- Review the cultural aspects that need to be considered with the expansion into the new country or region.
- Identify how the company culture and the business of selling chocolate will work with the culture of the target market you will expand into.
- Identify and discuss at least two strategies that RMCF will need to adopt in order to effectively do business in the new country or region
- Ensure your report has an introduction properly describing the general situation of the target country and what the general culture is like, and then a conclusion wrapping up your points and what you addressed in the report and validating the strategies to deal with the target market culture in general.
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