Subsequent to watching the videos on Vans®, go to the vans website (http://www.vans.com) to explore their promotional strategy.
Choose one Vans® product that interests you from their website.
In essay format, discuss the following questions related to the promotional strategy used by Vans®:
- Describe the promotional strategy employed by Vans® for the product that interests you.
- Explain how the AIDA process might affect a consumers buying experience for the Vans® product you chose.
- Discuss the factors that affect the promotional mix of the Vans® product you chose.
- Does Vans® use Integrated Marketing Communications effectively to deliver the message for the product you chose?