International Expansion
Respond to the following in a minimum of 175 words:
- Discuss the CAGE Distance Framework that firms should consider when choosing which foreign markets to enter.
- What conditions help managers determine which type of distance is most likely to affect the success of an international expansion? Provide an example.
Respond to the following in a minimum of 175 words:
- Discuss the CAGE Distance Framework that firms should consider when choosing which foreign markets to enter.
- What conditions help managers determine which type of distance is most likely to affect the success of an international expansion? Provide an example.
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