Competitive Intelligence Report
For this project, you have been hired as a consultant to write a competitor report for your client, CP Drain Cleaning in Columbus(http://www.cprdraincleaningoh.com/). I have modified Evan’s steps (http://www.exinfm.com/training/pdfiles/course12-1.pdf)to better fit this assignment (pages 7 and 8).
- Identify the critical questions/items (given to you by the client and included in the sample outline).
- Collect data.
- Analyze data.
- Write findings and recommendations.
- Submit report.
Key Points
- The length of reports may vary, but a good report should be between 500 and 750 words.
- Pick one of the following competitors to investigate.
- The Water Works(http://thewaterworks.com/)
Actions as a guide for your report. It already includes the critical questions/items to cover.
CI Report for CP Drain Cleaning
Introductory Information
Analyst name (student)
Client name
Competitor name
Date of report
Executive Summary
One paragraph, straight to the point on the biggest issue and how to solve it
Main Report
· Describe the client’s services (what do they offer)
· Describe the competitor’s services
· Describe the strengths of the competitor’s website – what do they do well? (Hint: use both a visual review of the site as well as the Hubspot Marketing Grader)
· Describe the weaknesses of the competitor’s website – what do they do well? (Hint: use both a visual review of the site as well as the Hubspot Marketing Grader)
· Describe what you think are strengths and weaknesses of the competitor’s overall business.
Conclusions and Recommendations
· Describe how CP Drain Cleaning can improve their website and business to better compete with the analyzed competitor.
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