BZ103 Introduction To Marketing For Psychographic Behaviors

1. According to the case study, the tweens refer to the section of the population that is aged between 6 and 12. These people are known to be covering the age group wherein the concerned person shifts from the age of adolescence to the age of puberty. These individuals tend to display a huge amount of interest in the matters that pertain to the mastery over the technological equipment. The present-day tweens are known to depict the conditions wherein the simultaneous use of a number of different technologies are not considered to be a challenging task. The tweens are known for their agility and the adaptability in the matters wherein several media related to the usage of the internet. The tweens are also known for their smoothness in the operations in the matters that involve the social media. The tweens of the era, as opined by Solomon et al. (2012), are known to have been comfortable in the usage of the various applications that help them to connect to the outside world at large.

2. The psychographic segmentation of the given market refers to the methods that are used to put forth a discrimination among the various members of the perspective of the group activities within the given client base on the basis of the attitudes, beliefs, interests, lifestyles, personality traits, values and other such factors. The psychological segmentation of the clients is analyzed taking into consideration both the old as well as the new existing clients of the concerned company as well as the potential clients whom the company and the industry at large attempts to attract. The psychographic behavior that is depicted by the tweens refer to the behavioral patterns in the usage of the social media platforms, the multimedia and the other technological instruments (Solomon et al., 2012). The majority of the tweens population who had taken part in the case study were known to be familiar with the use of the social media and the several gadgets that need to be connected to the internet in order to function in a proper manner.

3. The marketers should attempt at studying the tween market. This might help; them to develop an insight into the various demands that have been raised by the present client base of the product. The concerned management of the company might need to conduct frequent surveys within the target clients of the company in order to develop an idea on the matters relating to the implementation of the novel technologies and products that are manufactured by the concerned company. The concerned department of the company might also be advised to conduct surveys of the potential target clients of the company. This might help the company to launch the products and the services that might assist the improvement of the client base within the given company. The marketers might benefit from the understanding of the client behavior in the tween market due to the fact that this understanding might help the concerned marketer to detect the area of demand among the given clientele of the organization (Solomon et al., 2012). This also helps in the launching and the manufacturing of the various multimedia instruments that is attractive to the existing as well as the potential clientele of the organization.

4. The companies that are involved in the television networks might benefit by targeting the clients in the tween market due to the fact that the majority of the tweens within the market are observed to be extremely fluent in the usages of the various multimedia instruments and software. The use of the television network is observed to be quite popular among the tweens. Thus, it might help the concerned television network companies to target the tween market in order top put forth an improvement in the matters that pertain to the sales of the several products and the services that the companies have been manufacturing. The television network firms might also benefit from the launches of the various social gaming media (Solomon et al., 2012). The tween market that is targeted by the companies is known to be hugely involved in the social gaming media and thus help in the improvement in the revenues earned by the organization.

References

Solomon, M., Saupin, M., Hughes, A., Chitty, B., Marshall, G., Stuart, E., (2012). Real marketing: The people, the choices. Frenchs Forest, NSW: Pearson Australia. (pp. 148-150)