BUSN20016 Research In Business


Topic: Telemarketing In Business

Research Aim:

The aim of this research is to analyse the customer’s lack of attention towards the telemarketing tool of an organization. The researcher will analyse the role of customer care executives in the telemarketing department of an organization (Illing & Peitz, 2017). In other words, this research aims to define the roles and responsibilities of the customer care executives towards the customer satisfaction.

Research Objectives:

In order to develop a successful research paper, the research objectives are playing essential role. The objectives of this research paper are followed below:

  • To analyse factors that reduce customer’s attention towards telemarketing
  • To explore relationship among telemarketing and customer satisfaction
  • To suggest opportunities for customer care executives
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