In this assignment, you will develop a memo to deliver five insights regarding your home countrys brand. These insights, connections and key learnings, should be derived from secondary research and a situational analysis of your home country, your own experience, as well as an interview with a business leader from your home country.
Please be detailed in your description and how you came to this conclusion regarding the components of the nation brand. In your conclusion, please make a recommendation to Hult for opening a campus in your home country, the best location and the brand positioning.
Memo should be no longer than 3 pages in length, Times New Roman, 1.5 spaced. Please include the following info in the interview:
Overview of home country research (You may use a framework like PESTEL)
5 Key insights regarding the Nation Brand”
Recommendation to Hult for opening a Campus in your home country
Word count: 1,500 words
APA 6th ed. style referencing