solution
Contingent valuation of homes in contaminated areas. Contingent valuation (CV) is a method of estimating property values that uses survey responses from potential homeowners. CV surveys were employed to determine the impact of contamination on property values in the Journal of Real Estate Research (Vol. 27, 2005). Homeowners were randomly selected from each of seven […]
solution
Do the media influence your attitude toward tanning? Dermatologists’ primary recommendation to prevent skin cancer is minimal exposure to the sun. Yet, models used in product advertisements are typically well tanned. Do such advertisements influence a consumer’s attitude toward tanning? University of California and California State University researchers designed an experiment to investigate this phenomenon […]
solution
Study of recall of TV commercials. Do TV shows with violence and sex impair memory for commercials? To answer this question, lowa State researchers conducted a designed experiment in which 324 adults were randomly assigned to one of three viewer groups of 108 participants each (Journal of Applied Psychology, June 2002). One group watched a […]
solution
Homework assistance for accounting students. Refer to the Journal of Accounting Education (Vol. 25, 2007) study of assisting accounting students with their homework, Exercise 8.18 (p. 468). A total of 75 junior-level accounting majors who were enrolled in Intermediate Financial Accounting participated in the experiment. Recall that students took a pretest on a topic not […]