A major producer of plastics in the United States is about to expand its business. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a plant in Asia. Jerry, the President and CEO, is concerned; he has heard many stories of companies that have tried to expand globally but operations either failed miserably or did not live up to expectations due to the cultural differences between workers and customers in each country.
Jerry has asked your group to research problems other companies have had with this issue and develop ways in which the errors and missteps those companies made can be avoided by his company.
Select a multinational corporation or international nonprofit agency that has encountered these problems (this can be a previous or current employer of yours). Using the Internet and the library, each individual in the group will research the organization to discover any cultural barriers that organization encountered and what its managers did to try to overcome those barriers.
Each individual paper should summarize and provide suggestions regarding the steps that the company can take and policies that can be put in place to help ensure the company’s expansion is successful. Eah individual can draw from the resources and materials shared on the small group discussion board in the processof developing their individual paper. Each individual paper should contain at least 5 references, with at least 3 sociological references which may include the course textbook materials.
Company: Pepsi Co
Length 2-3 pages
APA Format intext citation
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