ABC Company, an advertising company is faced with a big challenge. Majority of the staff
are demotivated and this is characterized by high levels of absenteeism, mental health
issues and poor performance. The management is concerned and wants to understand the
possible causes of staff demotivation and strategies that can be implemented to improve
Assuming you have been hired as an organizational behavior consultant by ABC Company,
1. Explain any five (5) possible causes of staff demotivation in organizations.
2. Describe any five (5) strategies that can be implemented to improve staff motivation.
The responses to the case should be written in report format and should comprise the parts
1. Cover page
2. Table of contents
Within the introduction, body and conclusion sections, sub-headings can be included as
you deem fit. Also, a relevant title has to be provided for the body section and the subheadings included in the body.